A tireless traveller, Serge Bensimon went from military surplus to fashion, from design and art to literature, with a centred vision: a certain idea of  lifestyle where colour, elegance and the joy of living are intertwined ... always.

In the early '80s, he opened, with his brother Yves, a first boutique in the Marais, on the famous rue des Francs Bourgeois. Inspired by the world of travel, the brand becomes Bensimon collections around the world.